Photo management platform SmugMug announced it is acquiring the image and video hosting website Flickr. The company did not disclose the financial details of the agreement, but it stated that the two brands will continue to operate as separate entities after the transaction is closed. Flicker was founded in 2004 and bought by Yahoo in 2005. Last year, it became the property of Verizon which acquired Yahoo for $4.48 billion.
“Since day one our passion has been empowering photographers to tell the stories they want to tell, the way they want to tell them, and our investment in Flickr reaffirms this commitment,” said Don MacAskill, CEO of SmugMug. “Uniting the SmugMug and Flickr brands will make the whole photography community stronger and better connected.”