Social media website Twitter announced it is testing a larger character limit per tweet. The feature allows up to 280 characters per tweet, which is double more than the previous 140 character limit.
Twitter noted that it wants to let users say what they want on the platform without being forced to “cram their thoughts into 140 characters.”
“Sometimes, I have to remove a word that conveys an important meaning or emotion, or I don’t send my Tweet at all,” said Aliza Rosen, product manager at Twitter.
As it is currently in its trial period, the 280 character limit is only available to a small number of users in all languages except Japanese, Chinese and Korean. The company decided to exclude the three languages since users “can convey about double the amount of information in one character” in those languages as they can in European languages. According to Twitter’s research, most posts in Japanese consist of 15 characters, while an average post in English has 34 characters.
However, Twiter reassured users who have an “emotional attachment” to the initial character limit that the platform will always be “about brevity,” but pointed out that while testing the new feature, people at the company “fell in love with this new, still brief, constraint” after they “saw the power of what it will do.”