Smart speakers shipments: Over 50 million in 2018

Sandstone Echo, Source:, Inc.

Smart speakers are expected to be the fastest growing consumer tech in 2018, according to a report issued by Canalys. More specifically, the analysis predicts over 56.3 million shipments this year due to accelerated adoption in the consumer market. It is anticipated that Google and Amazon, with their Home and Echo products, will continue to be market leaders, with other companies entering the competition.

“2018 will be the defining year for smart speaker adoption.”

Canalys Research Analyst Lucio Chen has said 2018 will be the defining year for the smart speaker market, adding that the “uptake has grown faster than any other consumer technology we’ve recently encountered, such as AR, VR or even wearables.” The forecast goes on to say that the United States will hold the lead with the biggest market share all through 2020.

According to a CNBC report, users of Amazon Echo spend an average of $1,700 annually, $400 more than Prime members on It is, then, no surprise that the e-commerce giant is considering to launch other companies’ advertisements on its Alexa-powered device.

On January 5, Google said on its blog that the company sold “more than one Google Home device every second since Google Home Mini started shipping in October.” Additionally, the search giant stated that its Google Assistant is now available on more than 400 million devices (including speakers, smartphones, tablets, TVs, watches, etc.).

Apple announced that it’s launching its own smart gadget HomePod in the ”next 4-6 weeks,” according to 9to5Mac. HomePod will naturally be integrated with other Apple services like Apple Music and Siri.

Finally, reports have emerged stating that Facebook is planning a video chat device, to enter the market of smart speakers. Sources of financial website Cheddar said that the device will be dubbed Portal, aiming for a release in late 2018, with an expected price of $499.


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