Photo-sharing application Instagram will add a new feature that will allow its users to follow hashtags instead of profiles. The new feature is currently being tested by a select group of people.
The aim of the addition is not to follow certain users and events but to give you an idea whose account you should be following. Currently, the feature only includes popular and recent posts, as not to overwhelm users. The new Instagram feature will both show top and recent trends for every hashtag.
A representative for Instagram refused to comment when asked to say more about the test itself by Next Web. Since Instagram is often testing new procedures, which are not available to the general public before the end of the trial period, nothing guarantees that this new feature is here to stay.