Facebook has increased its efforts in fighting fake news and spam by enhancing its machine learning capabilities and using new techniques of checking the content published on the platform, the company announced on Thursday.
Facebook’s fact checking program will be expanded to new countries to increase the accuracy and reliability of published stories. Additionally, since misinformation influences different forms of content, Facebook will be “fact-checking” pictures and videos in four new countries. This includes edited photos and videos and content taken out of context, such as photos taken from previous, but associated with present day events. The company is also developing machine learning methods to identify duplicates of debunked stories, and to demote foreign pages likely to spread financially motivated hoaxes abroad.
Privacy related protection methods are also being reviewed as Facebook aims to regain the trust of its users after the Cambridge Analytica scandal.