American social media giant Facebook launched an analogue of its original Moment’s app called Colorful Balloons in China, the US media reported. However, the app was introduced discreetly, if not even secretly, in May this year. Especially, since Facebook is prohibited in China.
Back in the summer of 2009, Chinese authorities banned Facebook to its citizens. Since then, the company’s CEO Mark Zuckerberg has been trying to re-enter the Chinese market despite the government also partially blocking Facebook-owned WhatsApp as well. China is an important market with 700 million internet users that could become a substantial part of social network’s user makeup. Zuckerberg has been working tirelessly to come to an agreement with the Asian country’s authorities.
Colorful Balloons was designed after Facebook’s Moment’s app that allows users to share photos with their network friends, much like Instagram and Snapchat. However, the Chinese social network giant called WeChat supports the app’s interface. Facebook used the local Youge Internet Technology firm to release the app, refraining from any branding that can associate the American platform with Colorful Balloons.
However, it does not look like Facebook is trying to enter the Chinese market illegally. The company is simply trying to conduct a market research by trying to understand and analyze the ways in which the Chinese users interact with the app, according to Facebook’s statement to the Verge. “Our focus right now is on helping Chinese businesses and developers expand to new markets outside China by using our ad platform,” the company added, according to the tech magazine.