Facebook News Feed will be changing in order to favor “posts that spark conversations and meaningful interactions between people,” according to an article by Head of News Feed Adam Mosseri published on the social network’s newsroom page. This effectively means that the feed will show less public content, more specifically – posts and videos from business and professional publishers.
“We will predict which posts you might want to interact with your friends about, and show these posts higher in feed.” – Mosseri
Facebook’s Chief Executive Mark Zuckerberg elaborated the decision as a shift towards “well-being and happiness,” instead of focusing on articles or watching videos. The CEO said: “Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
Zuckerberg added that the company expects engagement to go down as the change rolls out, but emphasized he hopes that time spent on the platform is more valuable. The decision comes following a New Year’s announcement by the social media giant’s CEO to “fix” Facebook in 2018.
After the updates, Pages are expected to see a decrease in traffic referral. However, the head of News Feed expects that “pages whose posts prompt conversations between friends will see less of an effect.” For users who still want to regularly follow their favorite pages through the feed, a possibility in the Preferences will be available.