Is “Call of duty” losing its touch?


Activision’s “Call of Duty” game, franchise that posted sales of $11 billion, is showing signs of losing its appeal.

Since its debut in 2003, the game held a commanding spot on the sales charts, but the newest entry of the franchise “Call of Duty: Infinite Warfare” has fallen short of its predecessors.

The game was the ninth bestselling title in the January-April sales charts provided by The NPD Group. That comes as the total spending on video game software is on the rise. Year-to-date through April figures showed that US consumers have spent $1.7 billion on console and PC games, two percent more than during the same time frame in 2016.

The big winner among software publishers is Ubisoft with two releases that dominate the sales charts. One is “For Honor” a new franchise with Vikings, samurais and knights fighting each other and the other is an open world action game called “Tom Clancy’s Ghost Recon: Wildlands”.


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