The BMW Group and Daimler AG reached an agreement to merge their mobility services business units, the companies announced on Wednesday. The automakers are hoping that their joint venture will become a leading provider of innovative mobility services. It will focus on sustainable urban mobility in cooperation with cities, municipalities and other interest groups.
“Combining our mobility services as planned will create a unique digital ecosystem. This alliance will make it easier for our customers to discover the emission-free mobility of the future. We remain competitors when it comes to the best premium vehicles. The planned merger of our mobility services will pool our resources and sends a strong signal to our new competitors,” said Harald Krueger, Chairman of the Board of Management of BMW.
The cooperation will include ride-sharing and ride-hailing, as well as parking, charging and improved connectivity, according to the joint statement. The companies remind the project is subject to examination and approval by the respective competition authorities and that “initially nothing will change for the millions of customers.”