The United States tech giant Apple Inc. announced on Monday it is introducing a special edition of its iPhone 8 and iPhone 8 Plus called (PRODUCT)RED, featuring a special red back design “with a matching aluminum band and a sleek black front.” The special editions of the products will be available to order online in select countries and regions tomorrow, while the phones will hit the stores on Friday. The phones will be available in 64GB and 256GB models starting at an Apple retail price of $699 in the US.
According to the company, a portion of proceeds for all (PRODUCT)RED purchases will help provide testing, counseling and treatment for tens of millions of people living with HIV/AIDS. “This special edition (PRODUCT)RED iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,” said Greg Joswiak, Apple’s vice president of Product Marketing.
Meanwhile, Deborah Dugan, (RED)’s CEO claimed that “today’s announcement is further evidence of Apple’s leadership in and commitment to the AIDS fight since the beginning of (RED) in 2006.” “The more than $160 million Apple has donated in the last 11 years today equates to more than 800 million days of life-saving ARV medication that prevents the transmission of HIV from mothers to their babies. We’re honored that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition,” Dugan added.