Facebook Inc is talking to Hollywood studios and agencies about producing TV shows and launching its own original programming by late summer, the Wall Street Journal reported.
The social-network heavyweight is, reportedly, willing to assign as high as $3 million per episode and is also interested in more moderate cost, largely unscripted content that could run for 10 minutes in the Spotlight section for videos, the Journal reported quoting sources familiar with the matter.
With this move, Facebook is hoping to up its game in video and target the tens of billions of dollars spent on TV adds. The social network will target audiences from 13 to 34 years of age although the focus would be on 17 to 30 range.
The company is looking for shows like “Pretty Little Liars” or “Scandal” and already has relationship drama “Strangers” and game show “Last State Standing” in tube. Media reported it will release episodes in traditional manner and not one an entire season in one go, the way Netflix and Amazon.com are doing it. The episodes are expected to run no more than 30 minutes and will carry ads.
Facebook is also willing to take castoffs from other networks and is expected to close the deal for the family comedy “Loosely Exactly Nicole” which Viacom’s MTV canceled earlier this year after one season. The social network giant is, however, not interested in shows about children and young teens, as well as political dramas, news and shows with nudity and foul language.
Facebook’s move came after Apple Inc moved into original TV series with a reality show called “Planet of the Apps” where developers are trying to interest celebrity mentors with one minute pitch on an escalator.